• Home
    • About Us
  • Services
  • Portfolio
    • Ghostwriting
    • Editing
    • Critiques
    • Formatting
    • My Byline
    • Testimonials
  • Free Reads
  • Reviews
  • Events
  • Blog
  • Contact
HEN HOUSE PUBLISHING
  • Home
    • About Us
  • Services
  • Portfolio
    • Ghostwriting
    • Editing
    • Critiques
    • Formatting
    • My Byline
    • Testimonials
  • Free Reads
  • Reviews
  • Events
  • Blog
  • Contact

Hens Lay Eggs

food for thought

A matter of principle

4/29/2016

 
Today I return to my irregularly scheduled rant, because today I got screwed over.

Freelance aggregation services bring people with project into contact with freelancers who bid on those projects. Way back in early March one of those buyers hired me to edit website content for her. I did so. The project was delivered on March 7 and accepted as complete on March 9.

Today I received a message from the service regarding a dispute on payment of the work that I performed and delivered and which was accepted. Needless to say, I am fuming.

The sum paid wasn't that much: $28. But the fact that a customer can ignore the service's own rules and dispute a payment made for work delivered almost two months ago infuriates me. I have searched for the website containing the content (both pre- and post-editing), but cannot find it, which makes me suspect that the business went belly-up. I did send a complaint to the freelance platform; we'll see if anything comes of it.

Still, it's simply wrong to retrieve funds paid for good service rendered more than a month afterward.

Argh. Ugh. Grrrrr.

Anyone who hires a service that is performed, delivered, and accepted is obligated to remit fair payment for that service. One shouldn't be able to decide weeks later that, no, he or she doesn't want to pay. If you make an agreement, stick to it.

Bad reviews: Ouch!

4/18/2016

 
Last week Russian Lullaby and Pure Iron both received scathing, 1-star reviews. Wow, that stung!

Negative reviews and rejection are part and parcel of the trade. Authors, regardless of genre, must develop thick skins in order to avoid withering beneath the pain of harsh criticism. It behooves the author to remember:
  1. You can't please everyone. Trite, but true. Even renowned author J. K. Rowling of Harry Potter fame received nasty, negative reviews from people who detested her books. I'm in good company, don't you know?
  2. You can't stop the haters. There are folks who thrive on negativity and spreading misery wherever they go. These are the people who will complain and badmouth your work for no other reason than they can.
  3. Your options are limited. Marketing experts tell vendors of products and services, such as hotels and restaurants, that negative reviews offer opportunities to show that they listen to their customers and to fix problems. An author's situation is somewhat different.

Authors should heed the warning of multiple reviewers complaining of poor editing. That's your cue to hire a professional editor to fix those issues and re-upload the content file. You can then post an announcement in the book's description that the content has been professionally edited as of "this" date. Shoppers reading the book description will likely keep that in mind when they come across the reviews complaining of poor editing.

If you write romance, as I do, and you get reviewers complaining about explicit sex in your book, make sure that you haven't misclassified your book's category as a "sweet," "clean," or "Christian" romance. Readers expecting nothing steamier than a lingering kiss can be quite offended when they encounter detailed, premarital coitus.

Contrary to most marketing wisdom, oftentimes it is best not to respond to the negative review. Responses easily come across as defensive. Bite your tongue and ask yourself if responding is really worth your time and energy. The negative reviewer for Russian Lullaby mentioned she downloaded the book for free. That, I thought, deserved as response because, as of this date, the book has not been offered for free except through Kindle Unlimited. The reviewer has not responded to my question about her purchase, so, unfortunately, I have no lead in figuring out whether some other site has stolen a copy of my book and is compounding that theft with offering it at no charge to its customers. (That actually happened acquaintance and I helped shut that website down.)

The negative reviewer for Pure Iron accused me of plagiarism. While I freely admit to getting ideas/concepts from sources other than my imagination--in this case, a musician who plays both guitar and violin--the development of said ideas/concepts involves no plagiarism whatsoever. However, an indignant response would have been perceived as defensive and, therefore, not worth the effort. However, I do want to assure people that I do not condone plagiarism and will not be party to it.

While every author hopes for and wants only glowing reviews, it's become another truism that a small percentage of negative reviews can also help sales. Negative reviews give the product authenticity by avoiding the perception that "the positive reviews are all from the author's family and friends."

Every reader has a right to his or her opinion. No author can prevent that. The author's best defense is to write as well as he or she can and produce the best book of his or her ability. You'll take your lumps, but that will make every positive review all the sweeter.

The learning curve

4/11/2016

 
I have a steady gig writing blog articles for the clients of a website design and hosting firm in Denver, CO. These articles require some superficial research that, nonetheless, show me how much I don't know about home repair, hardwood floors, landscaping, personal injury law, and medical marijuana.

Yeah, weed. There's more to it than a smoking joint and a stoner's smile.

My latest blog article for hire dealt with social media marketing. I long since came to the conclusion that my skills in that arena leave much to be desired. Therefore, I hired Fire & Ice Book Tours to promote Russian Lullaby. It was an experiment more than anything else.

I calculated that I would need to sell about 60 copies at the introductory price of $0.99 to break even on my investment. Royalties are only about $0.34 per copy. I don't have the sales figures yet, but I can attest to the improvement in market penetration. Never has any of my books accumulated so many reviews and so quickly. I'm giddy knowing that the book is trending at 4.4 out of 5 stars. Come April 20 or 21, I'll know how many copies sold from March 20 to April 20. Better yet, some of the reviews stated that the readers who never knew Holly Bargo existed would now be happy to read more of my books.

Overall, it's been a pretty positive experience. I think I'll leave the "real" marketing to the pros, although I'll keep doing what I've been doing because that's better than nothing at all.

Anyway, the latest book, an epic fantasy, has just been released. In spite of appearances, I am not generating reams of content on a weekly basis. The Diamond Gate actually took years to write and nearly 18 months to edit. Not a fast process.

This book is more like the stories I used to write before my mind dropped into the gutter. It's an unapologetic wallow in swashbuckling and derring-do, an epic fantasy adventure with swords, sorcery, and a PG-rating. I hope you enjoy it.
<<Previous

    Share!

    Picture

    Author

    Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.

    Follow
    Karen (Holly)

    Blog Swaps
    View Guest Author Posts
    Looking for a place to swap blogs? Holly Bargo at Hen House Publishing is happy to reciprocate Blog Swaps in 2019.
    For more information: 
    Email Us

    Get Your Copy of
    Hen House Publishing Blog via Email:

    Delivered by FeedBurner


    Categories

    All
    Books By Holly Bargo
    Egg Reviews
    Events
    Guest Author
    Interviews
    Mfrw
    Mfrwauthor
    #MFRWHooks
    Reviews
    #SpringfieldOHBookFair
    Status
    #WinterBookFair

    Share

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015

HOME | ABOUT US | SERVICES | PORTFOLIO | TESTIMONIALS | BOOK CATALOG | FREE READS | BLOG | EVENTS | CONTACT
Copyright © 2015 - 2023
  • Home
    • About Us
  • Services
  • Portfolio
    • Ghostwriting
    • Editing
    • Critiques
    • Formatting
    • My Byline
    • Testimonials
  • Free Reads
  • Reviews
  • Events
  • Blog
  • Contact