A young freelance writer posted advice on LinkedIn with which I strongly disagreed. She suggested that "freshers" (meaning those new to the profession) build their portfolios in the following manner:
As for those potential clients out there looking to hire a freelance writer, please don't ask for writers to compose original content without compensation. Not only is that unprofessional, it's exploitive and bad business. Refer to the writer's portfolio where he or she will showcase his or her best work. Open those writing samples and determine whether that writer's skill meets your needs. Then go from there.
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