It’s no secret that 2020 was a horrible year for just about everyone, despite its promising start. The world’s overreaction to the novel coronavirus continues as federal, state, and municipal governments impose or re-impose lockdowns, curtail civil liberties, and watch their economies crash.
Year 2021 is now getting off to a decent start. My pipeline’s full for the next few weeks. I’ve picked up a new client and hope to be writing for that company for a good long while. I’ve made small progress in my latest works-in-progress: a few chapters drafted, but that’s better than nothing. I still plan on producing two or three books this year, so don’t count me out yet.
As always, I have not made any New Year’s resolutions. The cold, dreary days of winter do not inspire me to make promises to myself. If anything, winter provides just the opposite motivation: I want to hibernate. (If only hibernation paid the bills.)
Those who follow my blog will notice some differences coming up shortly. My social media presence will dwindle. I’m still here, there just won’t be nearly as many posts in Facebook or Twitter. A weekly article is scheduled for publication on Mondays in Twitter, the Hen House Publishing page on Facebook, and on LinkedIn. I’ll endeavor to maintain a weekly blog posting on this website on Tuesdays. These will be shared on Facebook and Twitter, too. Wednesday posts will continue through January, then the Book of the Month promotions will cease.
Last year, readers have had opportunities to download my e-books for free. This marketing tactic is no different than what most authors do. There’s a motive behind the madness: lure readers in with free books (called “loss leaders”) in an attempt to hook interest, build a loyal fan base, and persuade readers to purchase more books. It’s a viable practice that has introduced me to some authors whose work I love: for example, Shannon Hill and Susan Stoker. I’ve also discovered authors, via those free books, whose work I now know to avoid–not necessarily because they’re poor writers. Some glorify themes that I dislike or rely on cliffhangers.
Many authors build on this marketing tactic by ending those loss leaders with cliffhangers, forcing readers who want to finish those stories to purchase sequels or even whole series. I don’t do that. For one thing, I despise cliffhangers. For another, I think it’s dishonest.
As for the glorification and romanticizing of themes I dislike, let’s just say there’s only so far I’ll go when it comes to “dark” romances. Abuse, degradation, and humiliation aren’t romantic. But I’ll hop off that soapbox and stop the tirade before it begins.
I greatly appreciate all who have supported me by reading my blog posts (and commenting) and my books. The severe downturn in business requires that I spend time regrouping and rebuilding to secure sufficient cash flow to restart normal marketing efforts. Assuming the pandemic nonsense will ease, I’ll be participating in regional events canceled and rescheduled for this year.
Best wishes and good fortune to you all for a prosperous, peaceful, and healthy 2021.