I can’t read your mind

I can’t read your mind

I was contacted recently by someone about book design, but received no information about the project. I followed up with some questions. The potential client did not respond. Giving it one last try, I followed up a week later to ask if the potential client had any...
Natural Selection

Natural Selection

When authors post their projects in search of editors, most such posts don’t go further than “I need an editor.” Those posts ignore crucial information that editors need to determine whether they should submit proposals. Why wouldn’t an editor...
Marketing or Profit?

Marketing or Profit?

The decision to participate as a vendor at any event for any business—and especially for authors and artists—depends on the vendor’s focus: marketing or profit. For many authors, the focus is marketing because it’s difficult, if not impossible, to earn...
Caveat Emptor

Caveat Emptor

Publishing is an unregulated industry. Freelancing is unregulated, too. Gig workers don’t receive benefits like healthcare coverage, retirement contributions, and other perks that employers use to make full-time employment attractive. In short, freelancing...
The cost of publishing

The cost of publishing

Publishing is free. Really. Many misguided authors speak of “self-publishing” companies they hire to provide comprehensive services to produce their books and publish them; however, there’s no such thing as a self-publishing company. When you publish...