The Fox and the Lion

The Fox and the Lion

One of Aesop’s fables tells the tale of a fox who encounters a lion. The mightly lion terrifies the fox, but repeated encounters during which the lion does nothing aggressive turn the fox’s fear into familiarity. The fable is the source of the old saying...
Natural Selection

Natural Selection

When authors post their projects in search of editors, most such posts don’t go further than “I need an editor.” Those posts ignore crucial information that editors need to determine whether they should submit proposals. Why wouldn’t an editor...
Marketing or Profit?

Marketing or Profit?

The decision to participate as a vendor at any event for any business—and especially for authors and artists—depends on the vendor’s focus: marketing or profit. For many authors, the focus is marketing because it’s difficult, if not impossible, to earn...

Yes, there will be a new book soon!

Buckle your seatbelts! The sixth and final book in the Twin Moons Saga is coming out this summer. Titled Light of the Twin Moons, this story connects Iselde (a secondary character from Book #5: Champion of the Twin Moons) and Marog (the villain from Book #1: Daughter...
Are we oversensitive?

Are we oversensitive?

“Gatekeeping” is typically a claim made by authors who resent being urged to hire professional editors, designers, and graphic artists to produce quality books. They view the reading public’s expectation of and demand for quality as prohibitive and...
Cognitive dissonance or oxymoron?

Cognitive dissonance or oxymoron?

I came across a solicitation seeking an skilled writer to produce “awesome,” SEO-optimized blog posts of 650-700 words each. Count me interested. What subject? What’s the production schedule? What’s the pay? The potential vendor was offering...