Natural Selection

Natural Selection

When authors post their projects in search of editors, most such posts don’t go further than “I need an editor.” Those posts ignore crucial information that editors need to determine whether they should submit proposals. Why wouldn’t an editor...
Marketing or Profit?

Marketing or Profit?

The decision to participate as a vendor at any event for any business—and especially for authors and artists—depends on the vendor’s focus: marketing or profit. For many authors, the focus is marketing because it’s difficult, if not impossible, to earn...
Caveat Emptor

Caveat Emptor

Publishing is an unregulated industry. Freelancing is unregulated, too. Gig workers don’t receive benefits like healthcare coverage, retirement contributions, and other perks that employers use to make full-time employment attractive. In short, freelancing...
The cost of publishing

The cost of publishing

Publishing is free. Really. Many misguided authors speak of “self-publishing” companies they hire to provide comprehensive services to produce their books and publish them; however, there’s no such thing as a self-publishing company. When you publish...
Advice for new writers

Advice for new writers

I see an awful lot of “new” writers who are beginning or working on their first novel length manuscripts. They’ve never written a book before, but they want to know how much money they’ll earn, how long the book should be, who are the best...